The Jubilee Party has reportedly hired the data firm that was responsible for the victories by Donald Trump in the US and the Brexit vote in United Kingdom.
The party will also use the British PR firm BTP Advisers that successfully managed the TNA campaign that brought President Uhuru Kenyatta to power in 2013.
Cambridge Analytica is credited with helping President Trump to win the American presidential election last November and with helping the Leave side to win in the Brexit referendum in the UK last June.
It has been described as a “psychological warfare firm”.
CA can be expected to pay Facebook and other third-party data companies for information about Kenya’s undecided voters whom it will then bombard with social media posts and adverts.
A small CA team arrived in Kenya at the weekend to find out what voters believe the Jubilee administration should have done and what it should do, according to well-placed sources in the Office of the President.
The CA team will work closely with BTP Advisers, which has already started campaign planning. Its staff have been coming in and out of Kenya for some time.
Jubilee has created a team of 500 campaigners from across the country to popularise the Jubilee agenda before the grand launch of the Uhuru campaign.
Fresh details have now emerged on how the Jubilee presidential campaign teams have been subdivided.
