Sportpesa, La Liga sign betting deal

Sports betting firm Sportpesa has signed a betting deal with Spanish top flight league, La Liga.

This deals makes SportPesa the Official Betting Partner of La Liga.

SportPesa’s Marketing and Communication manager Esther Kang’ethe said the partnership will also see the Spanish league provide technical support in football development and talent identification in Kenya.

La Liga president Javier Tebas, the competition’s Commercial and Marketing General manager Adolfo Bara as well as SportPesa’s Africa CEO Ronald Karauri and SportPesa’s Director for Global Strategy Ivo Bozukov were present during the signing of the three-year agreement.

“This is a very important agreement for La Liga,” Bara explained. “It further solidifies our commitment to the African continent. La Liga is the best league in the world and this agreement with SportPesa is an indication of us joining forces with a leading African company that shares the same vision.”