Safaricom launches ‘Shine Kenya Shinda Mamilii Kama Bingwa Promotion’

Safaricom (NSE: SCOM) has today announced a new promotion dubbed ‘Shine Kenya Shinda Mamilii Kama Bingwa Promotion’ to celebrate customers with daily and weekly cash prizes.

The eight-week promotion will reward over 2.5 million Safaricom customers across the country with a range of prizes and support community projects.

Beyond individual prizes, the weekly millionaires will receive an additional KES 250,000 each, and the grand prize winner will receive an additional KES 1 million courtesy of the Safaricom Foundation to support any community initiative of their choice. This ensures that the benefits of the promotion extend beyond individual winners to uplift entire communities.

“The Shine Kenya Shinda Mamilii Kama Bingwa promotion seeks to celebrate and reward our customers for their resilience, continued support, and determination during these challenging times. We are committed to providing affordable solutions and empowering communities, ensuring that true success is shared success,” said Peter Ndegwa, Chief Executive Officer, of Safaricom PLC.

The promotion will have regional launches featuring Nairobi, Greater Western region, Coast/Eastern region, Rift region, and Mt. Kenya/North-Eastern region, engaging customers regionally and ensuring broad participation. There will be one millionaire weekly from each of the above regions for five weeks, spreading excitement and rewards across the country.

Additional prizes include instant M-PESA cash prizes, content (Baze Radio and E-Newspapers), and GSM (data, voice, SMS) bundles.

“This campaign reflects our commitment to making a positive impact on the lives of our customers and the community. Whether it’s building classrooms, providing clean water, or supporting healthcare initiatives, we continuously invest in programs that enable Kenyans to fulfill their dreams and those of their communities,” said Fawzia Ali-Kimanthi, Chief Officer, Consumer Business Unit, Safaricom PLC.

To participate, customers will need to transact on M-PESA or purchase the Shine Kenya Bundles. For every KES 200 transacted on M-PESA and any Shine Kenya bundle purchase of KES 20 and above, customers will earn an entry into the weekly draw.

Qualifying M-PESA transactions include sending money (P2P), Lipa na M-PESA, or any transaction made through the M-PESA App or My Safaricom App or by dialling *444# or, *544# or *334#.