As photo and video content has transformed the way we communicate with each other, today’s smartphone users expect more out of the camera on their phones. In response, smartphone brands have constantly explored new ways to create powerful, intelligent features that turn everyone into a master photographer. From hardware breakthroughs in lens technology to highly sophisticated image processing algorithms, smartphone brands, including OPPO, have been creating camera systems capable of capturing clear, high-quality, and true-to-life images.
Alongside this push for technological excellence, OPPO has conducted in-depth research on professional photography and collaborated closely with renowned experts worldwide in areas such as portrait photography, lighting design, and post-production effects. Through ongoing discussions with these masters and detailed studies of the specific tone and style of their masterpieces, OPPO has uncovered a series of insights that have led to the creation of its timeless photography aesthetic — one which revolves around capturing the proper relationship between light and shadow to the same standard as a professional camera.
This aesthetic takes on a new form with the latest OPPO Reno10 series.
Setting a new standard for professional portrait photography on a smartphone
The rapid increase in available computational power on smartphones in recent years has led many smartphone brands to introduce so-called image ‘optimization’ or ‘beautification’ effects designed to help make the subject stand out by boosting their brightness and reducing brightness in the background. Although this aggressive computational approach can create brighter, more eye-catching images that suit today’s mainstream aesthetics, any detailed inspection of these images makes it clear that they are far from photographic masterpieces.
Sample Photo Shot on Reno10 5G’s Telephoto Portrait Camera
To create timeless masterpieces not bound to one particular style or era, OPPO started by trying to answer the question of how computational photography can work to help users capture the beauty of the natural world. Looking back over the evolution of photography, OPPO found that this desire to capture the beauty of the natural world is an innate human instinct that has remained true regardless of how camera technology has developed. Likewise, despite significant advances in digital photography, traditional photography has always been appealing and admired as a creative pursuit. Although conventional photography requires complicated equipment and considerable training and experience, the art form still appeals to many people willing to spend hours in the darkroom or in front of an SLR to capture real-life beauty in their photos. The time and effort these people spend gives them a deep understanding of photography and aesthetics — knowledge and experience that OPPO believes is precisely what today’s computational photography needs. It aims to combine this knowledge with clever computational photography techniques to build an imaging system capable of reproducing the ultra-realistic interconnection between light and shadow, space, and true-to-life colours.
Wa Muchomba: I’m ready to lose my seat for opposing Ruto taxes
With over 1,000 dedicated imaging specialists and an annual investment of over US$156 million (approximately 22 Billion Ksh), OPPO is sparing no effort when images with precise details, natural colours, and ultra-realistic light and shadow effects.
Putting professional masterpieces in the hands of everyone
As part of its ongoing commitment to creating a professional and inclusive portrait shooting experience on the Reno series, OPPO is introducing a new long-term project starting with the Reno10 series. This Portrait Expert Project will draw on the expertise of a global Portrait Expert Group of professional portrait photographers and take inspiration from their mastery of light and their multicultural perspectives to continuously optimize the underlying portrait technologies of the Reno series.
To champion this project, OPPO Kenya has launched a #100FacesofKenya campaign to celebrate the country’s beauty and encourage creators to capture and share their inspiring stories in exceptional ways, igniting a creative spark.
The challenge will start on 14th September and end on 30th September 2023. To participate, fans can;
- Take a stunning and creative portrait of a person or animal in a nature-based background.
- Post it on your page with the hashtag#100FacesOfKenya and #OPPOReno10series5G and tag @oppo_kenya
- Stand a chance to win unique gifts with OPPO Kenya.
“Through never-ending exploration of what makes a good image and constant benchmarking of its technology against professional camera standards, OPPO continues to evolve its camera offerings to create the most professional experience on a smartphone.”
Said Fredrique Achieng PR Manager OPPO Kenya.
”This has allowed OPPO to analyze what separates a contemporary Instagram-worthy photo from a true masterpiece transcending time and culture. On the latest Reno10 series, OPPO continues to narrow the gap between smartphone cameras and high-end DSLRs with end-to-end improvements that put professional masterpieces in the hands of everyone”
she added.
