Kenyan socialite and entrepreneur Anerlisa Muigai has once again captured public attention, this time by releasing her updated Instagram rate card, revealing the hefty sums required for brands and businesses to tap into her over one million followers.
Anerlisa, the heiress to the Keroche Breweries fortune, isn’t shy about her high rates. For a single post on her main Instagram feed, businesses must part with Ksh 786,600 (about $6,000) for just three weeks. Advertising on her Instagram Stories costs around Ksh 80,000 for a 24-hour period, while corporates will pay around Ksh 40,000 for half that time.
The costliest option is hiring Anerlisa as a brand ambassador, which sets companies back a whopping Ksh 13.11 million ($100,000) for a three-month contract. For those looking for a club appearance, her rate is Ksh 1.97 million ($15,000) for three hours.
Interestingly, Anerlisa has put a price on her entire Instagram account, valuing it at Ksh 65.55 million ($500,000). This bold move underscores her view of her social media presence as a premium advertising platform, reflecting the lifestyle she portrays online.
In explaining her rates, Anerlisa previously emphasized the need to maintain boundaries and avoid turning her personal pages into a marketplace. She insists that this approach helps her maintain a balanced and stress-free life, a lesson she learned from past experiences of always saying yes to every request.
Reactions to her rate card have been mixed. While some applaud her business acumen, others question whether her influence justifies such high costs. Regardless of the opinions, Anerlisa’s rate card has set a new benchmark for social media influencers in Kenya, highlighting the lucrative potential of digital platforms in today’s advertising landscape.
For those interested in leveraging Anerlisa’s reach, it’s clear that a significant investment is required, but the potential exposure to her million-plus followers could be invaluable for the right brand.
