Jubilee Life Insurance has awarded 10 young artists with full secondary school scholarships valued at KES 3 million for emerging top in the firm’s 2024 Art Competition.
The winners were drawn from a record 13,000 submissions received from 26 countries, with 90 of them from the special category.
While recognizing the winners and launching the 2025 edition of the Art Competition, Jubilee Life Insurance CEO Asman Mugambi noted that the competition has evolved into a meaningful platform that celebrates creativity and instills lifelong values in young children.
“Financial literacy is a foundational life skill, and the earlier it is nurtured, the greater its impact,” said Mr. Mugambi. “Our company believes that improving financial literacy in society begins with recognizing children as key stakeholders.”
Now in its fifth year, Art Competition supports the creative economy, a key driver of sustainable development and cultural enrichment, and aligns with the company’s commitment to fostering financial literacy, using art to raise financial awareness among children.
“Through the Art Competition, we are equipping the next generation to make informed choices,” said Mr. Mugambi. “This investment is paving the way for stronger families, empowered communities, and a more financially resilient nation.”
The 2025 Edition will explore the theme of ‘Art Of Saving’ encouraging children to reflect on the value of saving and how small, consistent financial habits can shape a secure future.
Art is a powerful educational tool that enhances memorability among children. Through creative expression, children internalize concepts in a way that resonates deeply, making complex ideas more relatable and easier to retain. The Art Competition integrates art into education, fostering creative thinking and self-expression while equipping children with lessons they will carry into the future.
The competition is open to pupils from Grade One to Grade Four, who will be required to submit original artworks in various mediums including painting, drawing, collage, or mixed media.
Participants may use materials such as watercolours, coloured pencils, crayons, charcoal, ink, or any other locally available resources. This allows them the freedom to express their ideas creatively and in their unique style.
All artworks should be submitted by hand delivery or couriered to Jubilee Insurance’s head office by 20th July 2025. The date for the awards ceremony will be announced in due course.
Jubilee Holdings Chairman Zul Abdul emphasized that the Art Competition is more than an art showcase but an investment in the mindset of future generations.
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“We are excited to leverage our expertise to empower young learners, recognizing their crucial role in securing our country’s future. The Art Competition is a strategic initiative that nurtures talent and drives national progress. Through four successful editions, it has provided a platform for instilling lifelong lessons, and we are confident it will continue shaping the next generation of responsible, financially savvy citizens,” says Mr. Abdul.
On his part, Jubilee Holdings Group CEO Dr. Julius Kipng’etich acknowledged the Ministry of Education’s support in advancing educational initiatives like the Art Competition. He emphasized that driving meaningful change requires collaboration and that the private sector has a key role in advancing societal good.
“I commend Jubilee Life Insurance for its continued investment in nurturing young talent. Meaningful change requires collaboration, and it’s inspiring to see how these partnerships are making a real impact. We appreciate the Ministry’s commitment to empowering children to explore their talents, especially through the inclusion of performing arts in the Competence-Based Curriculum. Initiatives like these will unlock the creative potential of our children and help shape a more innovative, brighter future for our country,” said Dr. Kipngetich.
