Kenya Wine Agencies Limited (KWAL), through its Heineken® brand, the UEFA Champions League (UCL) partner, last night (Saturday, May 31st, 2025), hosted an electrifying UEFA Champions League (UCL) Final Match Viewing Party at Uhuru Gardens in Langata, Nairobi.
This epic event, part of the “Cheers to All Hardcore Fans” campaign, brought together thousands of enthusiastic football fans aged 18 and over to witness the tantalizing climax of the 2024/2025 UCL season.
Starting 4 pm, legions of fans streamed into the venue ready to experience the thrill of the 2024/2025 UEFA Champions League finale between Paris Saint-Germain (PSG) and Inter Milan. The match, broadcast on one of the largest screens ever seen at a local viewing party, transformed the whole experience into a shared moment of passion and pride.
The teams delivered on entertainment, with PSG trouncing Inter 5-0 in a captivating 90-minute duel that saw PSG lift the Champions League for the first time. PSG young star, nineteen-year-old, Desire Doue, delivered a stunning performance, with the PSG outclassing Inter throughout the match.
Meanwhile, the atmosphere at the Heineken UCL Final Match Viewing Party was electric with fans describing the experience as the perfect blend of football culture, lifestyle and entertainment. Organisers said the main objective of the party was to transform the traditional experience of watching Champions League matches into an immersive and inspiring event. The event was designed to deeply engage fans, placing them at the heart of the narrative and emotion, in a way that reflects the unpredictable and exciting essence of football.
Speaking to journalists after the match, KWAL Senior Brand Manager -Beers, Prudence Mutembei, described the event as a big consumer experience around football. “It is exciting for us as Heineken to bring this thrilling UCL finale to football fans. It has been an amazing experience to see consumers come and engage with the brand and football.”
Prudence added, “Our goal has been to consistently deliver unforgettable experiences like this to our loyal football fans and valued customers. Tonight, is a testament to that dedication of bringing the passion of the game directly to Nairobi with a vibrant, tantalizing, and exceptional viewing party.”
She further added that the final match viewing party was the culmination of the Heineken UCL Campaign in Kenya that kicked off in March and was headlined by the UEFA Champions League Trophy Tour on May 1-3 during which thousands of hardcore fans had the opportunity to see and interact with the prestigious trophy.
Beyond the game, Heineken® transformed the viewing experience into a vibrant cultural celebration. The evening featured star-studded performances by international superstars Cassper Nyovest and Nasty C, alongside Kenya’s acclaimed artists Savara and Charisma.
As the day melted into evening, the tempo intensified with electrifying DJ sets from DJ IV, DJ Suraj, Foozak, Premium DJ Ruffy, Vidza, Kuzi, Wal, and Will the DJ, and the charismatic MC Azeeza. This signature blend of infectious rhythm had fans singing along, turning Uhuru Gardens into a high-energy celebration of football culture and connection.
Fans enjoyed a wide array of food and drink options from on-site bars and vendors, while Heineken® kept the mood vibrant and festive throughout. A thoughtful partnership with Uber ensured fans had a safe and seamless ride home, allowing them to immerse fully in the unforgettable experience.
With its blend of sport, music, and top-tier hospitality, Heineken® once again proved why it’s more than just a beer brand — it’s a lifestyle, a connector, and the ultimate matchday companion.
