SafariBookings.com, the world’s largest online African safari marketplace, brings together reviews written by both Africa safari experts and travelers to complete its annual survey. This year more than 3,100 reviews were examined.
As the country where safaris started, Kenya’s safari pedigree has never been in doubt. Its well-developed safari tourism infrastructure means that it has always been suited to both first-time safari-goers and experienced travelers.
But the country’s rise from fifth place in the 2024 survey to the respected top three in 2025 suggests that Kenya’s popularity is on the rise again.
Kenya has so much variety in its safari offerings that most travelers will find what they came for in terms of wildlife, iconic African landscapes (such as rolling savannahs where views extend toward distant horizons) and a great tourism infrastructure.
As a world-class destination for wildlife, it is the Masai Mara that gets many wildlife enthusiasts excited about spotting animals on safari. The fame of the Masai Mara, which includes the national reserve and the community conservancies that surround it, has spread way beyond its borders. It would be difficult to find a better place on the continent for viewing the big cats (lion, leopard and cheetah), especially during the annual great wildebeest migration when millions of wildebeest, zebras and gazelles make their way through the park. It is a wildlife spectacle only seen on this scale here and in neighboring Tanzania. And other parks and reserves, such as Amboseli, Tsavo East and West, Lake Nakuru and Samburu, round out a deeply impressive portfolio of safari destinations.
For the full analysis, including the ratings of the other safari countries, please visit https://www.
