This year, Endeavor Kenya and Endeavor Insight will conduct groundbreaking research on high-growth entrepreneurship in Kenya. Using network mapping analysis, a methodology that traces the flow of people, capital, and information among entrepreneurs, the study will assess companies across the entrepreneurial ecosystem.
The research will address three key questions:
- What has been the historical growth trajectory of Kenya’s entrepreneurial ecosystem?
- What are the main challenges faced by the founders of scaling companies?
- How can decision-makers better support founder-led growth?
To ensure the research findings drive real impact, we are partnering with Africa Practice to strengthen the link between data-driven insights and policy recommendations.
The Multiplier Effect™ in Action: How Kenyan Founders Are Paying It Forward
Entrepreneurial success goes beyond profit and valuations; true impact lies in paying it forward. At Endeavor, we call this the Multiplier Effect™: when successful founders mentor, invest in, and inspire the next generation of entrepreneurs, creating a ripple effect that drives job creation, innovation, and ecosystem growth. This founder-led support is at the heart of thriving entrepreneurial communities.
Speaking on the importance of the study, Maryanne Ochola, Managing Director of Endeavor Kenya, said, “For an emerging entrepreneurial ecosystem to truly thrive, building a successful business is only the beginning. It is equally critical to lay the groundwork for future entrepreneurs to succeed creating a virtuous flywheel of sustainable growth and influence.”
Multiplier Effect Map: Ken Njoroge, Cellulant
Ken Njoroge, serial entrepreneur and co-founder of Cellulant a Pan-African payments platform connecting businesses to mobile money, cards, and bank transfers through a single API is a prime example of the Multiplier Effect™ in action.
Over the years, Njoroge has inspired and supported a new generation of entrepreneurs, many of whom were former Cellulant employees. His mentorship, investments, and example as a serial entrepreneur continue to shape the growth of Kenya’s entrepreneurial ecosystem.
Explore how Ken Njoroge is driving the Multiplier Effect™ through mentorship, investment, and ecosystem-building.
