Visa, a global leader in digital payments, has partnered with Naivas Supermarket, Kenya’s largest retailer, to launch a co-branded loyalty card. This innovative collaboration aims to enhance the shopping experience for Naivas customers by providing value-added benefits and rewards, marking a first in the Kenyan retail sector.
The new loyalty card, aptly named the “Reward Card,” will merge the convenience and security of Visa’s digital payment solutions with the benefits of Naivas’ customer loyalty program. Cardholders will have the opportunity to earn loyalty points for every purchase made at Naivas Supermarket and other participating Naivas partners. These points can be redeemed for future discounts and special offers, providing significant value to customers.
Andreas von Paleske, Naivas Chief of Strategy, emphasized the importance of the partnership, stating, “The loyalty program which we have aptly dubbed as the Reward Card, is our way of appreciating our customers and telling them asante for choosing us. Our mission is to provide an affordable world-class shopping experience to our customers, and we are always looking for ways to further enhance the customer offer. This partnership provides us with an opportunity to do that, and customers will be able to use this card with the fact one can now use this card to shop in millions of locations worldwide, it does not get any more global than that.”
In addition to earning and redeeming points, cardholders will enjoy several other advantages:
- Installment Payments: The card supports buy now, pay later options.
- Contactless Payments: Providing a safer, faster, and more convenient way to pay.
- Global Acceptance: As a Visa card, it will be accepted at millions of locations worldwide, both online and offline.
- Secure Transactions: The card comes with Visa’s advanced security technologies, offering peace of mind to customers.
Chad Pollock, Vice President and General Manager of Visa East Africa, highlighted the significance of this collaboration. “Our collaboration with Naivas Supermarket is a significant step forward in our mission to enable seamless, secure digital payments for everyone, everywhere. We are thrilled to bring this unique offering to consumers in Kenya which will allow all Naivas customers to have access to a global, reliable, and secure digital payment option in the form of a Visa card. By making digital payments more accessible, we are helping to bridge the financial divide and paving the way for a more inclusive society. We look forward to the positive change we can bring together.”
The co-branded loyalty card will be available in all Naivas Supermarkets across the country in the coming months. This partnership between Visa and Naivas is set to transform the shopping experience for many Kenyans, providing them with greater convenience, security, and rewards.
