Tedd Josiah is well-known and recognized for his contributions to the development of Kenya’s music business.
In addition to being a music enthusiast, he is also an entrepreneur and the creator of the stylish JokaJok leather bags.
After three decades in the music industry, Tedd decided in 2016 to investigate other prospective business endeavors with the assistance of his late wife Regina Katar.
He revealed that Regina, a fashion fanatic, was the one who came up with the concept of designing African-themed shirts and leather jackets.
This concept gave birth to JokaJok leather studio, which is located at Tedd’s home in Runda, Nairobi.
The name JokaJok is a mix of his, his late wife’s, and his daughter’s initials.
JokaJok, like every other business, began on a small scale, with one person, an artisan, and a sewing machine.
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It has, however, developed to become one of the country’s leading leather shops, attracting customers both locally and internationally.
The stylish JokaJok leather bags cost between Ksh 12,500 and Ksh 30,000 each bag.
Tedd believes the price is reasonable given the high cost of leather and other production materials.
“Leather is expensive to work with, it is a luxurious product because processing and creating hides is an expensive venture. But also you purchase it per square foot and whatever the size of the hide is, is what you buy, it’s never cut into little pieces,” he said.
High-profile clients who have purchased his bags include Chief Justice Martha Koome and former Trade Cabinet Secretary Betty Maina.
Tedd believes the company is expanding and he hopes that the investment will pay off in terms of profitability.
