MultiChoice is celebrating a major milestone in the country – 30 years of shaping the Kenyan film and television industry.
To mark this journey, the company has unveiled Your World of More, a special anniversary campaign dedicated to appreciating its loyal customers. Running till September 30, 2025, the Your World of More campaign is a tribute to the millions of viewers who have been part of MultiChoice’s story over the years.
As part of the celebrations, MultiChoice is reaffirming its commitment to delivering diverse and premium content across DStv, Showmax, and GOtv—continuing to showcase authentic African stories that resonate with audiences. This milestone underscores the company’s dedication to shaping Kenya’s creative economy and delivering world-class entertainment to audiences.
Speaking during the anniversary event at MultiChoice offices, Nzola Miranda, Managing Director of MultiChoice Kenya, said: “For three decades, we have been at the heart of entertainment in this country, shaping the industry and providing a platform for African stories to thrive. This legacy belongs to every Kenyan who has tuned in, shared in the laughter, and celebrated with us,” he said.
He added: “Through DStv, GOtv, and Showmax, we continue to expand the boundaries of entertainment, bringing together local narratives that reflect our realities and global spectacles that captivate our imaginations.”
He added: “Since 2016, we have invested over $50m in the local film industry and worked with over 30 local production houses who in turn employ hundreds of cast members and Small-to-Medium sized businesses contributing to job creation and industry growth. The collaborations have seen us produce over 100 original and exclusive local titles across DStv, GOtv & Showmax, bringing authentic Kenyan stories to life.”
Speaking during the same event, Principal Secretary, for the State Department for Youth Affairs, the Creative Economy and Sports, Fikirini Jacobs,“For over 30 years, Multichoice has played a pivotal role in empowering our creative sector offering skills, mentorship, and real investment in talent.”
He added: “As we chart the future, we are proud to deepen this partnership by bringing on board Kenya’s film legends to co-create a hands-on curriculum that will shape the storytellers of tomorrow.”
The anniversary celebrations, held with great fanfare, also honored the legends—actors, producers, and storytellers whose dedication and talent have made MultiChoice a cornerstone of Kenya’s creative economy.
Kenya Film Commission CEO Timothy Owase congratulated MultiChoice on this landmark occasion, highlighting its role in advancing Kenya’s creative industry saying: “MultiChoice has been an instrumental partner in the evolution of Kenya’s film and television sector. Through unwavering support for local talent and a strong commitment to telling authentically African stories, they have elevated our narratives to international audiences.”
He also added: “As KFC, we recognize the vital role that MultiChoice continues to play in promoting responsible content and nurturing local talent. Their investment in quality storytelling aligns with our mandate to create a vibrant, ethical, and globally competitive film industry. This milestone reaffirms the importance of public-private partnerships in shaping a creative sector that not only entertains but also educates and inspires.”
Since its inception in February 1995, MultiChoice has played a pioneering role in premium entertainment, nurturing local talent, and providing a platform for African storytelling to flourish.
As the Your World of More campaign unfolds, MultiChoice invites viewers to join in celebrating a legacy built on trust, innovation, and a love for storytelling. Here’s to 30 years of excellence—and many more to come!
