Beautiful Destinations, the company behind highly engaging content on Instagram since 2012 is on the hunt for everyday people with a flair for filming to become its next travel creators and embark on an incredible lifestyle in Dubai – for free!
Becoming a digital content creator is one of the most desired jobs for young people, and with studies showing that three-quarters of travel bookings are now inspired by content on social media, Visit Dubai and Beautiful Destinations are collaborating to champion the next generation of travel creators and make dreams come true.
In a game-changing partnership with Visit Dubai, Beautiful Destinations is offering social media lovers a one-of-a-kind opportunity to transform their passion into a lucrative profession and have their videos seen by its audience of more than 50 million followers worldwide.
Turn your creative passion into a dream career
Starting in May 2025, the Academy’s three-month programme in Dubai is designed to help anyone master the art of travel storytelling while living a VIP experience in one of the world’s most vibrant cities, a fast-emerging global hub for the growing creator economy.
Lucky recruits will be coached by creative and business experts to become the next generation of talent bringing stunning travel videos to screens worldwide and embark on a career path with a high earnings potential, all while uncovering the world’s most enviable travel experiences.
The curriculum is designed to develop both creative and commercial skills combining technical proficiency with marketing principles. Key modules include:
- Mastery of audio-visual content creation across multiple platforms
- Cinematography, shots and movement including sequences and transitions
- All aspects of post-production from editing and grading to narrative, music and sound design
- Emerging technologies and VFX including AI-assisted content creation and CGI
- Strategic understanding of marketing objectives and audience engagement
- Tourism industry knowledge and destination marketing principles
- Professional ethics and business acumen
An unmissable opportunity to ‘live your best life’ in Dubai… and beyond
Successful applicants will receive a generous package while enjoying the opportunity of a lifetime living in Dubai – a vibrant city with iconic landmarks and endless visual inspiration.
- Free accommodation in serviced apartments in one of Dubai’s most sought-after neighbourhoods throughout the 3-month Academy residency
- Generous salary to cover living expenses for the duration of the programme
- Epic perks including unparallelled access to shoot in some of Dubai’s most stunning and exclusive locations, normally reserved for celebrities and royalty
- Insider knowledge and the chance to work alongside Jeremy Jauncey, CEO and Founder of Beautiful Destinations
- Hands-on coaching and mentorship from Beautiful Destinations’ travel creators so participants can master the creative and technical skills to take their content to the next level
- Certificate of Participation from one of the world’s leading tourism educational organisations, the Dubai College of Tourism
- Guaranteed pipeline of job opportunities with Beautiful Destinations upon graduation, setting alumni on an unrivalled career pathway as a social media content creator whose work will be showcased to millions of followers and brands
“We started Beautiful Destinations as a passion project with nothing more than a post on Instagram and have grown into a global business, working with the very best in the travel and tourism industry”, reveals Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
“I want to share what I’ve learned with the next generation and give others the chance to experience the coolest career in the world. And there’s no better city than Dubai – which has inspired Beautiful Destinations’ creators since our earliest days – to do this in. You don’t need to be an expert to apply – we’re looking for raw, hidden talent”, adds Jauncey.
Jeremy Jauncey added: “76% of travel bookings are already inspired by social media content and it’s a trend revolutionising the travel industry. We want to equip young people with the skills to build a solid future in travel content creation, to take advantage of this fast-growing sector. You don’t need expensive equipment or formal training – just a desire to turn your social media hobby into a dream career.”
Entries will be judged by a panel of experts including H.E. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) and Jeremy Jauncey, CEO and Founder, Beautiful Destinations.
“Whether you’re filming in a local park or back garden, it’s your creative eye that counts, not where you’ve been,” explains Jauncey.
“Some of our most successful creators started by making amazing content of ordinary places. We’re not looking for people who’ve travelled the world – we’re looking for people who can make any location look extraordinary.”
The first lucky apprentices will join the Beautiful Destinations Academy in May, learning creative and business skills from industry pros to turbocharge their prospects and build their personal brands.
New cohorts of will be hired every quarter via beautiful destinations academy page where they’ll complete the online application.
