HACO Industries is redefining natural skincare with the communication of Amara, the iconic brand now powered by Vitamin N—a game-changing blend of natural oils designed to deeply nourish, hydrate, and restore skin’s natural glow. This bold new chapter in skincare introduces a refreshed product range, including lotions, glycerine, deodorants, shower gels, and handwash all meticulously crafted to elevate everyday skincare routines with the power of nature.
At the heart of Amara’s transformation is a commitment to harnessing Africa’s rich botanical heritage. The formulations are infused with a potent blend of locally and regionally sourced natural oils, including coconut, cocoa butter, aloe vera, jojoba, argan, moringa, avocado, baobab, macadamia, and shea butter, amongst others.
Renowned for their deep hydration, skin-repairing, and anti-aging properties, these oils not only nourish the skin but also offer protection against environmental stressors. More than a skincare upgrade, the Amara skincare range represents HACO’s dedication to conscious consumerism – embracing biodegradable, plant-based formulations that promote personal well-being while safeguarding the environment.
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Beyond innovation in skincare, Amara’s skincare range carries a deeper impact — one that reaches far beyond the dressing table and the bathroom shelf. Through its partnerships with over 35,000 farmers across Kenya, Uganda, and Ghana, HACO is reinforcing its role as a champion of ethical sourcing. By working directly with smallholder farmers to source for raw materials, the brand is not only empowering communities but also fostering sustainable agricultural practices and fuelling economic growth across the Region.
The initiative is further brought to life through a compelling communication campaign that is led by TV and Digital, to capture the essence of Amara — authentic, empowering, and deeply rooted in nature. Showcasing the journey from farm to formulation, the campaign highlights the purity of oils, the hands that cultivate them, and the transformative power of skincare that cares beyond the surface.
Mary-Ann Musangi, Managing Director of HACO Industries, shares her vision for Amara’s future: “Our goal is to make Amara a brand that truly resonates with consumers who value both quality and purpose. When people choose Amara, they’re not just selecting a skincare product—they’re supporting local and regional farmers, investing in sustainability, and embracing a brand that believes in beauty with impact. This campaign isn’t just about revitalizing a product—it’s about setting a new benchmark for ethical and impactful manufacturing in Africa.”
