For eight years, John Njoroge worked diligently for a logistics company but despite his passion and dedication, he began to believe that his job was no longer servicing his financial needs.
The problem was not hard effort or dedication, but rather the constraints of the existing employment structure.
Stagnant wages and deductions, including taxes, reduced his take-home pay with each passing payday.
Njoroge did not take the choice to leave his job lightly, however, as they say, necessity is the mother of invention.
He understood that he needed to change his course in order to advance financially and emotionally.
The first step on this adventure was using money he had obtained from various sources to get a car, and so he went to an Indian store where he put down a deposit for a car.
The vehicle was to be his ticket into the taxi company, and it represented the beginning of a new chapter in his life.
The choice to pursue self-employment was motivated by a desire for financial freedom and the potential of new prospects.
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Njoroge’s journey into the cab company was not without hurdles. The sector was already very competitive, with an inflow of cabs operating on several platforms.
Success in this profession was contingent on one’s ability to strategically place themselves.
By signing up for numerous taxi-hailing mobile applications, John was able to cast a larger net and boost his chances of securing passengers.
However, the taxi industry, like many other entrepreneurial activities, generated unpredictable income.
According to Njoroge, demand fluctuates depending on the time of day, day of the week and holiday times.
Weekends and holiday seasons, in particular, have the potential to generate considerable revenue, reaching up to Ksh 10,000 on busy days.
