Coca-Cola has rolled out a nationwide promotion named “Kachingching na Coke,” promising Kenyan consumers the opportunity to win big with over KSH 163 million in cash prizes up for grabs. With the campaign spanning 13 weeks starting from May 20th, 2024, it aims to bring joy and excitement to every corner of the country.
Monique Katana, Coca-Cola Kenya’s Frontline Marketing Director, expressed the company’s commitment to delivering magical experiences to consumers. She highlighted previous initiatives like the FIFA World Cup Trophy Tour and Coke Studio™ that have brought happiness to Kenyan lives. Now, with “Kachingching na Coke,” Coca-Cola aims to reward over 2 million Kenyans with unprecedented cash prizes, fostering even more joy and excitement.
The promotion offers instant daily cash rewards ranging from KSH 50 to KSH 10,000, directly deposited into winners’ mobile money wallets. Additionally, participants stand a chance to win the life-changing weekly grand prize of KSH 1 million for 13 consecutive weeks. To take part, consumers need to purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle, check under the crown for a unique code, and SMS the code for free to 40111.
Participating Coca-Cola brands include Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes, ensuring that consumers have various options to participate and win. Isabelle Kariuki-Rostom, Coca-Cola East and Central Africa Franchise Senior Marketing Director emphasized Coca-Cola’s longstanding commitment to refreshing the world and making a difference. For over 138 years, Coca-Cola has aimed to bring moments of refreshment and connection to people worldwide, and in Kenya, they have shared this purpose for over 75 years.
The “Kachingching na Coke” campaign symbolizes Coca-Cola’s dedication to supporting and uplifting the Kenyan people. Whether it’s enjoying a refreshing break during a busy day or bonding with friends over a cold Coca-Cola, the brand’s beverages represent moments of joy and connection. With this campaign, Coca-Cola hopes to spread even more happiness and excitement, reinforcing its position as a beloved brand deeply embedded in Kenyan culture.
