Today, an official press conference was held at the United Kenya Club conference center to mark the launch of a strategic partnership between Mathare United FC and 1xBet. 1xBet is not just a bookmaker with over 15 years of experience, but a brand that builds trust and responsibility in every region and aspect of its presence.
The event gathered numerous media representatives, football community members, government officials, and civil society organizations.
This partnership lays the foundation for the “Mathare Rises” social initiative, aimed at supporting and developing sports and expanding community programs in the Mathare district.
“Mathare United is a story of the power of sport as a tool for change. That’s exactly why we chose this club. We’re not just sponsoring football — we’re investing in youth and the future,” said a 1xBet representative during the event.
“Mathare Rises” – More Than a Sponsorship with 1xBet
As noted in the representative’s quote, for 1xBet, partnership is always more than sponsorship. It’s an investment in community development, support, education, sports, and the promotion of responsible gaming principles. 1xBet proves that being a market leader means being accountable to players, partners, and the communities in which they operate.
The program will include several important social directions:
Together, the club and the partner will implement initiatives aimed at developing leadership, education, physical activity, and volunteerism among Kenyans.
Head Coach of Mathare United FC on New Prospects:
“This partnership is more than financial support. It’s a belief in our players’ potential and in the power of sport to change lives. Together with 1xBet, we will not only enhance training but open new opportunities for those who fight for their chance on and off the pitch every day.”
Mathare United – A Football Club with a Heart for the Community
Founded in 1994 in Nairobi as a social project, Mathare United emerged from grassroots football initiatives and has become a symbol of hope for thousands. Staying true to its mission, the club continues to maintain its social focus: Mathare United is the only football club in Kenya requiring all its players to engage in monthly volunteer activities. Over 60 of its graduates have played professionally in the USA, Europe, and Africa.
This unique spirit, rooted in social responsibility, aligns perfectly with 1xBet’s values. Together, Mathare United and 1xBet show how partnership can change lives, inspire, and build strong, united teams — both on and off the field.
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Season Plans and Next Steps
At the event, the club’s sporting goals for the 2025/26 season were also announced: improving performance in the FKF Premier League, attracting new players, and increasing participation in youth and women’s tournaments.
Upcoming highlights include:
Venue and Atmosphere
The event took place in the historic United Kenya Club, a venue that has hosted key moments in the country’s history for decades. The space was styled in branded visuals reflecting the joint vision of MUFC and 1xBet: using sports as a force for change.
1xBet’s Social Responsibility in Kenya: A Model to Follow
1xBet’s commitment goes beyond football sponsorship. The company actively supports social initiatives aimed at developing local communities, education, and sports. One such example is the long-term partnership with the amateur Waziri Cup tournament in Kenya.
As part of this initiative, 1xBet helps local residents develop entrepreneurship, provides wheelchairs, hygiene kits for girls, sews kits for male and female teams, donates footballs, and creates conditions for grassroots football development.
These actions demonstrate that for the brand, partnership is always more than just sports support. It’s a real contribution to development, overcoming social barriers, and creating opportunities for a better life.
Additionally, 1xBet actively promotes responsible betting principles through projects such as 1xBalance, emphasizing the importance of control, financial literacy, and a balanced approach to gaming. This helps shape a culture where gaming remains safe and mindful.
Mathare United FC + 1xBet = Mathare Rises: A New Chapter in Kenyan Football
1xBet is not just observing developments — it’s actively shaping the future of sports, education, and social responsibility in Kenya. Major projects lie ahead, proving that the brand unites trust, professionalism, and social impact.
Fan and player campaigns will be just the beginning. The project aims to use football as a tool to develop youth, break down social barriers, and strengthen local communities. The press conference has already sparked public interest and received enthusiastic support on social media.
The partnership between 1xBet and Mathare United opens a new chapter in the evolution of Kenyan football. Big social and sports initiatives lie ahead — and everyone is invited to be part of them.
Follow the “Mathare Rises” journey on the official pages of 1xBet and Mathare United FC!
