We all have stories to tell. By starting your own film or TV production company, you can share those stories in your own way — and make a living doing what you love. Here’s how to begin the journey.
Grow your skills
To become an effective filmmaker, invest in learning the fundamentals of the craft. There are countless ways of doing this. You can find online resources, attend a university film school, a film institute, or apply to a short, intense pan-African postgraduate film academy like the MultiChoice Talent Factory, with academies in Nairobi, Lagos and Lusaka. The goal is to build a strong foundation in directing, production, cinematography, and storytelling.
Build a network
Film is a collaborative art. Surround yourself with other creatives like writers, editors, cinematographers, actors, and producers. Attend meetups, join online film forums, and take part in virtual discussions to exchange ideas and explore partnerships. Connecting with like-minded people can open doors to collaboration, mentorship, and future projects.
Register your company
Once you’ve sharpened your skills and established your network, formalize your business. Register your company through your country’s relevant authorities whether online or through national business registration agencies. For example, in Kenya, you can do this through the eCitizen platformThis will make it easier to apply for funding, sign contracts, and protect your work legally.
Create authentic stories
Audiences want to see themselves represented on screen. Craft stories that are fresh, relevant, and rooted in your reality. When you create work that feels authentic, you’ll naturally connect with viewers and build a loyal audience. Confidence and originality will always stand out.
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Show your work
Visibility matters. Submit your films to festivals, screenings, and competitions to build recognition. Even if you don’t get selected, attending events like the Kalasha International Film & Tv Market to network with producers, directors, and financiers can lead to partnerships and funding opportunities. Platforms like the Durban FilmMart or the Zanzibar International Film Festival also offer great opportunities to network and learn from industry leaders.
Find funding
Once you have a strong concept and a clear synopsis, you can start pitching your project to potential funders. These could include national film boards, development funds, private investors, or film festivals with grant programs. Many streaming platforms like Showmax also offer submission portals for new talent. Just keep an eye out for open calls and funding opportunities.
Protect your work
Your creative work deserves protection. Copyright laws automatically safeguard your scripts, films, and original content in most countries. You can further protect yourself by registering your copyright through the Kenya Copyright Board (KECOBO). You can also opt to timestamp your work, or use digital watermarks on scripts and footage. Stay alert for scams and rely only on trusted institutions for registration.
Starting your own film production company is achievable. You can take ownership of your own career – find opportunities, create your own content and enrich the lives of your audiences. And you can earn a living from the content you create. You can make it happen. Dream your life, then live your dream!
