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Turning a passion for football into a profitable business: The tale of Gor Mahia die-hard supporter CJ Kawere Twita


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Ezekiel Kawere Rutha, popularly known as CJ Kawere Twita, has been traveling with his roasted groundnuts to all the Gor Mahia FC matches across Kenya and the region.

He started this stadium hawking business in 2008 after trying several other businesses and employment opportunities that didn’t work out.

With his four children raised from his daily groundnut sales, Twita saw an opportunity at the football stadium and took it.

”Kupata kazi hapa Kenya ni ngumu sana, and because I love watching my favourite club play, I saw a gap and grabbed the opportunity,” he said in an interview with the Star.

Twita is a well-known figure among Gor Mahia fans and is often greeted with a smile and a taste of his groundnuts.

His friendly demeanor and unique accent have helped him build a loyal customer base.

With his groundnuts priced from Sh50 to Sh100, Twita says he makes a profit of up to Sh1,500 on a good day.

He believes that his friendly nature and love for football have helped him connect with customers, who often buy from him for the groundnuts and the conversations they have about football.

“My groundnut goes from Sh50 to Sh100, and people love them as I am friendly with them, in the process, we also talk football, who should be benched and we move,” he said.

Twita’s highlight so far has been when he traveled to Dar Es Salam, Tanzania, during the Gor Mahia vs. Everton match.

He was able to sell his groundnuts to Wayne Rooney, which he considers the best day of his life. This was a dream come true for Twita, who never thought he could travel on a plane as a groundnut seller.

His groundnut business has provided him with a source of income and allowed him to travel and experience new things.


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