From learning a new skill to understanding a complex topic, more people across Sub-Saharan Africa are turning to TikTok not just for entertainment, but also as a place to learn, discover and share knowledge.
Across the region, creators are finding creative ways to make learning more accessible and relatable. Whether it is a young entrepreneur sharing practical business advice, a teacher breaking down a difficult subject, a farmer sharing tips on improving crop yields, or a professional explaining how to navigate the workplace, TikTok is becoming a space where knowledge can be shared in short, engaging and easy-to-understand formats.
A growing community of young people is also turning to #LearnOnTikTok to pick up new knowledge, discover practical skills and learn from creators who are making education feel more accessible and relevant to everyday life. This is particularly evident in STEM, where more young people are using TikTok not only to learn about science, technology, engineering and mathematics, but also to share ideas, ask questions and spark conversations around subjects they are curious about. TikTok’s dedicated STEM Feed is helping make this content easier to discover, giving learners another way to explore topics that can sometimes feel intimidating or difficult to access.
TikTok launches AI literacy hub for Kenya, Nigeria and South Africa
This growing appetite for STEM content is reflected in research by GWI Q1-Q4 2025 covering Nigeria, South Africa and Kenya with respondents age 18+ which shows that 72% of TikTok users in Nigeria are interested in technology. In South Africa, 61% of TikTok users are interested in technology, with TikTok users 9% more likely to express an interest in technology than non-TikTok users. In Kenya, 56% of TikTok users are interested in technology, making them 16% more likely than non-TikTok users to express an interest in the subject.
This interest extends to science as well; 31% of TikTok users in Nigeria are interested in science, alongside 35% in South Africa and 31% in Kenya.
Making STEM more accessible
Why is STEM content important? It’s proof that technology can be used to educate and inform, not just entertain. For audiences, it means that a question about mathematics, an explanation of a scientific phenomenon or a lesson about technology can become the starting point for a much deeper learning journey.
The appetite for learning online is evident across the region. In 2025, 30% of TikTok users in Nigeria, 39% in Kenya and 42% in South Africa said they had watched or listened to educational content online [1].
