23.6 C
Tuesday, September 26, 2023

SportPesa enters Italian betting market


Related stories

Janet Mbugua opens up on quitting the bottle

Janet Mbugua, a prominent media personality and mother of...

Kipyegon facing deep field in quest for third world title of the season

Faith Kipyegon showed with her 5000m world record earlier this...

Will Harambee Stars choice to play Russia in international friendly lead to repercussions?

The Kenya national football team, Harambee Stars, is gearing...

Kenyan referee chuffed with prospects of maiden AFCON appearance

Harambee Stars will not be participating in the 2023...

Harambee Starlets out to turn tables on Cameroon and advance

National women’s football team, Harambee Starlets, host Cameroon’s Indomitable...

SportPesa has acquired a major stake in an Italian betting firm in a move that is seen as an entrance for the local gaming firm in the European markets.

SportPesa achieved this fete after acquiring a majority shareholding stake in RCS Gaming, a licensed gaming operator which is part of RCS Media Group.

SportPesa, which recently entered Tanzania, says the move will see RCS Gaming rename its GazzaBet brand to SportPesa.

The newly appointed Chairman of the company in Italy, Adam Beighton, says the acquisition of RCS Gaming will enable rapid expansion in Italy.

“This acquisition also presents new opportunities to showcase to our current and future customers the SportPesa culture,” Beighton said.

Italy is the biggest gambling and betting market in Europe with sports betting reaching Sh41.6 billion in 2016.

SportPesa Global Global overseas businesses of all the other markets outside Kenya that include Tanzania, South Africa, Isle of Man and the United Kingdom


- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.