The ruling coalition has acquired a building complex along Thika Superhighway and bought Land Cruiser Prado cars ahead of Jubilee Party’s official launch this weekend.
The party splashed photos of the eight-storey Jubilee Centre in Pangani, Nairobi, and the branded cars, on social media platforms on Sunday.
The building will serve as the nerve centre for President Uhuru Kenyatta’s campaign for re-election in 2017. He is expected to inspect the offices on Friday.
The complex, which is a five-minute drive from the city centre, will be operational 24 hours a day, seven days a week.
Among those who will be stationed there are political strategists, data analysts, researchers and call centre employees who will give real time updates to supporters and State House.
Operations will be carried out under a strict set of security protocols because of the sensitive information expected to flow through the centre.
“You cannot take your cell phone in there. You would have to put it in the cubby,” said a top TNA official aware of the planning and logistics, who did not want to be named.
Campaign workers, including a digital team, will be issued with specially configured cell phones and will be required to communicate mostly by e-mail, Google Hangouts, Twitter and WhatsApp.
The source, who is also familiar with plans to furnish the building, said a ramp linking it to the superhighway will also be constructed.
Uhuru and Deputy President William Ruto put up a well-oiled election machinery, if the 2013 general election is anything to go by.
The campaign secretariat assembled at Jubilee Centre is said to be planning massive grassroots campaigns with a lot of focus on the digital frontier.
The campaigns will include more personalised interactions with voters than was the case in 2013.
“To be honest, I am amazed at what they are doing. What we did in 2013 was just a start,” said a source who was part of the 2013 campaign team.
All of the party’s offices in the 47 counties will be linked to the centre online, to fast-track decision making and policy direction.
Insiders said the vehicles, that number about 47, will be used to drum up support for the new party across all counties.
“This is an international party… Wait until the launch… We are stopping at nothing for this game changer in the country’s political parties dispensation,” said a senior TNA member.
