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Export-led growth: Kakuzi among international firms trooping to Berlin, Germany for FRUIT LOGISTICA trade show


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Local superfood producer Kakuzi Plc has confirmed its corporate participation in the forthcoming FRUIT LOGISTICA global trade show set for Berlin, Germany, as part of an international marketing campaign for Kenyan Avocado exports

The Nairobi Securities Exchange (NSE) listed Avocado, Macadamia, and Blueberries producer will be one of the 2594 international fresh produce trade stakeholders participating in the FRUIT LOGISTICA 2023 fresh produce trade show.

Speaking when he confirmed the firm’s participation in the crucial European market trade show, Kakuzi Plc Managing Director Mr Christopher Flowers said the firm will pursue trade engagements in Europe focusing on Avocado and Blueberry buyers.

Kakuzi readies for Second Avocado shipment to China

Kakuzi, he disclosed, will be attending the trade fair on the back of a successful 2022 trading season which saw the firm close the year with a full order book for its avocados. “Similar meetings with fresh produce stakeholders from the Far East are also planned to cement relationships with our esteemed Chinese clients further,” he said.

The firm’s participation in FRUIT LOGISTICA, Mr Flowers said, is also part of Kakuzi’s contribution to national development by pursuing export-led growth opportunities.

“Every fruit we export carries the Kenya quality reputation. Both the Europeans and the new Chinese market are demanding high-quality fruit, and that’s got to be our enduring objective; giving our customers a fruit they want more of while sustaining Kenya’s market and brand positioning,”

Flowers said.

He added,

“We are all set to participate in the FRUIT LOGISTICA trade show in Berlin, Germany, which is one of the leading fresh produce markets, decision-makers meeting place. At the trade show, we shall be updating potential Avocado and Blueberry buyers on the quality Kenyan produce opportunity as part of export-led growth agenda,”

Flowers said.

According to FRUIT LOGISTICA’s latest European Statistics Handbook, a shift towards price as a critical driver of consumer spending is emerging as a key market trend. The report confirms that “Despite a market recovery post-Covid, demand and value are under pressure in some cases due to the cost of living crisis. For some consumers, the importance of drivers like sustainability, regionality and organics has decreased.”

The FRUIT LOGISTICA report indicates that Avocados and Blueberries remain in a prime position as some of the top five fresh fruits imported into Europe. Respectively, in Italy and the United Kingdom, Avocados are the leading fresh fruit imports, having registered an average of 12% and 15% VOLUME GROWTH in the last decade.

FRUIT LOGISTICA is the leading trade show for the global fresh produce business and represents the entire value-added chain for the fresh produce industry from producer to the point of sale. More than 3,300 exhibitors from 91 countries presented their products, services and technical solutions at FRUIT LOGISTICA 2020. Around 73,000 vendors and trade visitors from 135 countries participated in the event. The next FRUIT LOGISTICA will be held in Berlin from 8 to 10 February 2023.


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