Youth Affairs and Sports Cabinet Secretary Ababu Namwamba says his docket is formulating a new bill that would make it very difficult for broadcasters to air foreign content such as Mexican Soap operas in Kenya.
“We already have the government rule which stipulates that at the very minimum 70 percent should be local content and 30 percent foreign because we live in a globalized world and we have to mix the content a little bit,”
However the CS agrees this rule has never been exploited as it should due to gaps and as such, his ministry has come up with a draft that would tighten those loose ends.
According to the CS, a lot of broadcasters prefer foreign soap operas which in most cases are always old shows, because they are cheap to purchase.
“You can’t be carrying your flash disks go to Acapulco (Mexican city) then pick some cheap shows without even paying anything for it (to the Kenyan government), then come here and crowd our superior original local content out of the space”,
“Every country that has succeeded in transforming the creatives into a mega industry, think of India, USA, South Africa, Nigeria has done that based on local content,”
