Smirnoff Battle of the Beats Season 3 (SBOB), a DJ competition to discover and champion progressive creativity, representation, and inclusivity in the DJing industry, is back.
Building on the success of its previous seasons, Season 3 promises to take the competition to even greater heights.
Over the next six exciting months, audiences will witness a DJ competition of unprecedented scale and grandeur.
DJs from all corners of the country, from the mystical Mountains to the serene Lakes, the vibrant Coast, bustling Nairobi, and the enigmatic Rift, will converge to compete for the coveted title of Smirnoff Battle of the Beats Season 3 champion.
Kenya’s most eminent and respected spin maestros will serve as official judges for this epic showdown: DJ Grauchi, DJ Malaika, and DJ Karowski.
Their seasoned expertise ensures this competition remains the ultimate proving ground for the nation’s top DJs.
This competition seamlessly aligns with Smirnoff’s We Do We campaign, a vibrant global initiative celebrating unity, diversity, and the magic of coming together.
It encourages consumers to express their authentic selves and fosters a sense of unity and belonging. The brand believes in the strength of unity, and this campaign, infused with fresh, colorful energy, represents a significant platform shift.
Speaking at the competition’s grand launch event, East Africa Breweries Marketing and Innovation Director Anne Joy Michira expressed enthusiasm about the battle’s revival.
Anne Joy emphasised the importance of embracing the power of the collective, especially in a world where individualism has taken precedence.
“We take immense pride in reintroducing the Smirnoff Battle of the Beats Season 3. Brace yourselves, Kenya, because the stage is set, the decks are primed, and the beat is about to drop like never before.”
This competition opens doors to numerous opportunities and is poised to nurture the DJs of the future.
