Stanbic Bank has launched the Keep Growing campaign, reaffirming its commitment to supporting individuals, businesses and communities to unlock opportunities, build resilience and achieve sustainable growth.
The campaign seeks to inspire Kenyans to embrace progress and move forward confidently across every stage of their personal and business journeys, backed by financial solutions designed to enable long-term prosperity.
The initiative is anchored in insights drawn from the bank’s interaction with retail and SME customers and their desire to grow despite facing pressure from rising costs, high debt levels and unpredictable income streams, thereby straining households and businesses.
Abraham Ongenge, Acting Chief Executive, Stanbic Bank Kenya said: “The Keep Growing campaign is a tribute to the resilience of the Kenyan spirit that starts with ambition, strengthened by challenge and driven by motivation. It is our answer to Kenya’s plan to build a resilient economy, driven by MSMEs and manufacturing.”
Projections from the World Bank, IMF, CBK, National Treasury show that Kenya’s economy will grow between 4.5%–5.5% in 2026, with the medium-term trajectory of 4.7–5.3% through 2028. CBK projects 5.2% growth in 2025 and 5.5% in 2026, having executed its longest easing cycle in recent history — cutting the Central Bank Rate from 13.0% to 8.75% between August 2024 and February 2026 to stimulate credit and economic activity.
The campaign, which is a powerful call to action, comes on the back of this economic growth that is broadening beyond agriculture, a structurally positive signal for medium-term resilience.
Lilian Onyanch, Head, Brand and Marketing, Stanbic Bank, explained, “Through this campaign, we want to inspire Kenyans to connect, share and inspire one another on the path to progress. We want to affirm resilient entrepreneurs who are growing their businesses and empower the next generation of entrepreneurs. In today’s world, authentic stories are one of the most powerful ways to inspire the next generation, and that is what we aim to achieve through the Keep Growing campaign.”
As part of the campaign, the Bank will profile and celebrate homegrown businesses, bringing to life authentic stories of growth and resilience. The campaign will also be supported by a series of promotions across various media platforms.
The bank recorded 5% year on year growth in Q1 Profit After Tax to KES 3.5 billion, driven by a double-digit balance sheet growth, and prudent cost and risk management. Going forward, the bank aims to keep accelerating its growth agenda, by deepening financial access for individuals and enterprises across the region.
The Bank has received several accolades in the past few months including Overall Best Bank in Kenya at the Think Business Awards and through Standard Bank, named Africa’s Most Valuable Bank Brand by Brand Finance for the fifth consecutive year.
