Fully Focus is an international DJ, event organizer and booking agent headquartered in Atlanta, Georgia, United States.
He has risen to become one of the world’s most sought-after DJs, spending six months each year performing all over the world on his yearly world tour.
Fully Focus’ brand has developed so much over the years that he is now collaborating with global musical icon Akon on the Passport Experience Festival organization.
“Akon, an R&B artist, and I co-own Passport Experience Festival. We host international music festivals. We encourage artists and cultural exhibitors from all over the world to demonstrate their talent as a means of fostering cultural peace,” he stated in an interview.
Fully Focus generates an estimated Ksh 30 million per year, which is not bad for a child who began off as a security guard.
His journey is absolutely exceptional, having taken a dangerous path to the top.
Fully Focus, who was born and reared by his single mother, had an initial love for music, to the point that he would skip school merely to hang out in matatus and listen to the various mixes.
“My aunt felt I was possessed or on drugs since I spent so much time with the Makangas (touts). It got to the point where I was becoming one as well. My family assumed I was gone. My aunt thought, ‘God, this is my sister’s son becoming a Makanga,'” he said.
Fully Focus’ mother then relocated them to the United States in quest of greener pastures, but things only became worse abroad, with Ndung’u and his brother forced to pursue odd jobs to make ends meet.
“Things were challenging in the beginning. My mother was still studying, and we had very little money. We were on food stamps and could only afford to purchase at the Salvation Army. When I first started, I couldn’t afford Deejaying equipment and was fortunate that one of my family friends purchased it
“At the time, I worked as a watchman. Every day, no matter how tired I was, I went to my friend’s house and practiced after I got home from work,” he explained.
Despite enrolling at the University of Kentucky to study political science, his mind was entirely focused on music, and by his third year, he had decided to drop out and devote his complete attention to developing his trade.
Fully Focus repeatedly knocked on doors at numerous radio stations in the United States, and despite securing a gig that paid nothing, he used it as a platform to perfect his skill, preparing him for all of the possibilities that would follow.
“I didn’t care how much money I earned. I guess this is why they say that if you want to be good at something, you must be willing to work for nothing. Over a decade ago, I interviewed an obscure new singer from Africa named Akon on the radio. Not long after, he released “Locked-Up” and ruled the globe,” he said.
Focus has organized US tours for several African musicians, notably Kenyan music band Sauti Sol. He’s also collaborated with music stars including Usher, Wizkid, Sean Paul and Major Lazer.
