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Tusker Cider to be the official beer partner for Blankets and Wine 2024 festivals.


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KBL’s premium apple cider, Tusker Cider will be the official beer partner for the 2024 Blankets and Wines Festival to be held at Laureate Gardens at Moi Sports Centre Kasarani.

The first festival for the year which will be held on 7th April will give Tusker Cider consumers an opportunity to enjoy a breathtaking lineup of artists and a picnic-style atmosphere where music, food, and fashion meet. The event will allow consumers and fans of the festival to connect, socialize, and have a good time in a relaxed and friendly environment.

Blankets and Wine organizers have put up an exemplary show which will feature local and regional artists including Chris Kaiga, Fena Gitu, Eric Wainaina, Vijana Baru Baru, Wanavokali, Blinky Bill, South African DJ and Music producer Dlala Thukzin, and Nigerian Singer and songwriter, Wurld.

Commenting on the partnership, Tusker Cider Brand Manager Brigid Wambua said, “We are excited to be part of one of the biggest events in Kenya’s entertainment calendar.  Blankets and Wine allow our consumers and music lovers to enjoy moments of friendship and togetherness in a relaxed atmosphere while enjoying their favorite tunes, food, and drinks. Our commitment as a brand is to give our consumers unforgettable experiences and foster genuine connections that raise the bar in providing memorable moments for our real ones. We call on our consumers to come out in large numbers and be part of this year’s Blankets and Wine festival”.

Tusker Cider consumers will be treated to various experiences at the event which include Sip and Paint and face beats. Consumers who purchase the Tusker Cider 6-pack will get branded merchandise. In the run-up to the event, Tusker Cider will be engaging its consumers through sampling activations at Kizomba on Thursday and Mawimbi Seafood restaurant on Saturday.

Tusker Cider has been partnering with Blankets and Wine since last year.

Since 2008, Blankets & Wine has progressively evolved from a platform showcasing contemporary live Kenyan music into an Africa-wide, multi-disciplinary platform.


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