Nairobi, 6 November 2026 — Kenya Wine Agencies Limited (KWAL) on Thursday 5th November launched Savenya, a brand campaign that moves Savanna Premium Cider’s universe onto Kenyan soil and hands it over to the people who already live there.
Savenya is the Kenyan expression of Savanna’s global “We Get You” platform, localised in Kenya as “Tuna Wa Get”, meaning “we get each other”. It is not a new product but a new way of engaging Savanna consumers, drawing on shared Kenyan humour and cultural nuances.
The campaign was launched at an event at Oyster Bay in Runda, Nairobi, that brought together media, creators, trade partners and brand guests.
Speaking at the event, KWAL’s Head of Marketing, Kennedy Mutula, said the timing was deliberate as Kenyans head into the festive season.
“Savenya arrives at the moment Kenyans are at their most social. We are heading into the festive season; the weddings, the homecomings, the December plans that change four times before anyone actually leaves the house. That is when this country is most recognisably itself, and it is exactly when our consumers are deciding what goes on the table.”
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Savenya is the latest step in Savanna’s wider effort to connect with Kenyan consumers on their own terms. It spans the full local range rather than a single hero product.
“Savenya is not built from generic lifestyle moments. It is built from the moments, behaviours and commentary Kenyans already recognise in themselves. People are not just buying a drink, they are buying into the moment; who they are with, how the night should feel, and what the drink says about them. Karibu Savenya,” added Mr Mutula.
Savenya builds on several years of investment by KWAL. Savanna was introduced in Kenya in 2019, when the company launched a new production line for ciders, and Savanna Dry is now produced locally. In 2025, KWAL introduced Savanna 0.0, a non-alcohol cider with the same crisp apple taste, for consumers who occasionally prefer, or want to switch to, low- and no-alcohol drinks.
Savanna is for adults aged 18 and over. Enjoy responsibly.
