NAIROBI, KENYA –29th October – Kenya Wine Agencies Limited (KWAL) has unveiled a refreshed packaging identity for its Casa Buena Sangria, transitioning from its conventional Tetra-Pak to an an elegant 750ml glass bottle.
The relaunch forms part of KWAL’s broader strategic journey to premiumize and modernise its beverage portfolio to align with dynamic consumer lifestyles across Kenya.
Speaking at the launch, Alice Mwalimo, Commercial Director at KWAL, highlighted that the transformation is a direct response to the evolving nature of social spaces and consumer preferences.
“At KWAL, we don’t just follow consumer tastes; we evolve with ever-changing consumer preferences. Shifting Casa Buena from Tetra Pak to glass is not just a packaging update, it is an intentional reflection of style, sophistication, and confidence. Glass simply gives the wine the home it has always deserved, allowing it to seamlessly fit onto dining tables, brunches, and celebratory spaces.”
This development comes shortly after KWAL successfully refreshed Caprice, another key heritage wine in its portfolio. The move underscores a clear market trend: Kenyan consumers are increasingly seeking sophisticated, contemporary dining and social experiences that turn ordinary gatherings into memorable occasions.
While the presentation has been elevated, KWAL reassured loyal consumers that the product inside remains unchanged. The liquid maintains its familiar, vibrant sangria character—marked by lush, fruity aromas, balanced sweetness, and subtle citrus undertones. Beyond aesthetics, the brand transition underscores the cultural role of wine as a facilitator of human connection. Transitioning to glass enhances the ritual of uncorking, pouring, and toasting, serving as an invitation for consumers to slow down, share laughter, and foster genuine togetherness.
Reinforcing the company’s corporate values, Alice underscored the importance of mindful consumption alongside portfolio innovation:
“Beautiful moments only stay memorable when enjoyed with care. As we continue to elevate our product experiences, our commitment to responsible alcohol consumption remains unwavering.”
The new 750ml Casa Buena Sangria in glass is now available across major retail chains, restaurants, and outlets nationwide.
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ABOUT KWAL
Over the last 60 years, Kenya Wine Agencies Limited (KWAL) has built a rich legacy in delivering enjoyable moments to consumers across East and Central Africa.
As a leader in developing and marketing premium and non-alcoholic wine, beer and cider brands, KWAL’s growing portfolio features a rich portfolio of international, regional, local, and specialty options.
KWAL’s focus on sustainability is integrated into its business practices and through its strong community network across Kenya. KWAL is dedicated to working closely with a growing ecosystem of partners to “Craft a Better World” for all.
