Global smartphone brand Infinix has unveiled Kenyanalpine skiing pioneer Sabrina Wanjiku Simader as its newest brand partner, marking a
strategic collaboration that celebrates resilience, boundary-breaking ambition and a
new era of innovation for the brand
The announcement comes as the 2026 Winter Olympics in Milano Cortina capture global attention, with Simader returning to the Olympic stage, this time as a spectator, mentor and symbol of possibility after making history as Kenya’s first female Winter Olympian.
Simader, who competed at the PyeongChang 2018 Winter Games, has long stood as a powerful example of what determination can achieve beyond geography and circumstance. Hailing from a country with no snow, she defied global norms in winter sports and opened doors for athletes from non-traditional regions to dream bigger.
Infinix Kenya says the partnership reflects a shared belief in pushing limits and Under Infinix’s “Beyond Snow, All-Round Legends” campaign, Simader will work closely with the brand to tell stories of perseverance, reinvention and growth, values that resonate strongly with young Africans navigating changing paths and evolving dreams.
During the Milano Cortina Games, Simader is documenting her Olympic return through Infinix devices, capturing moments from the slopes she once raced on, interactions with athletes she inspired, and reflections on a journey that continues to influence a new generation.
Speaking on the partnership, Simader said her role goes beyond competition.
“I’m returning to the Olympics not as a racer, but as someone who has lived the journey.
It’s about showing that dreams don’t end, they evolve. And that ambition belongs to everyone, no matter where you come from,” she said.
The announcement also signals what Infinix describes as an exciting next chapter for the brand, as it gears up for the Kenyan launch of its upcoming flagship device, the Infinix NOTE 60 Pro.
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Following the recent introduction of the NOTE Edge, the NOTE 60 Series is ushering in a new chapter for the brand, with the spotlight now shifting to its upcoming flagship, the Infinix NOTE 60 Pro. Building on the design and innovation introduced by the NOTE Edge, the NOTE 60 Pro is positioned to deliver a step-change in performance and user experience within its category.
The device is powered by the Snapdragon 7s Gen 4 5G platform, marking the first time Infinix has integrated a Snapdragon chipset into one of its smartphones, a move that signals a significant performance upgrade with faster speeds, smoother multitasking and enhanced efficiency. It also introduces Infinix’s next-generation Active Matrix Display, designed to offer a more intelligent, interactive and immersive way to engage with content.
Set to launch soon in Kenya, the Infinix NOTE 60 Pro will be available for purchase in the local market, with full details on pricing and availability to be announced in the coming
weeks.
With this partnership announcement, Infinix joins a growing list of global smartphone brands using high-impact personalities to connect with audiences beyond product feature, focusing instead on aspiration, identity and shared values.
