M-KOPA, Africa’s leading inclusive fintech, has surpassed 3 million active customers for the first time – a milestone that puts the company on track to serve 10 million Every Day Earners by the end of the decade.
The company’s 2025 Impact Report reveals that 9 out of 10 active customers now say M-KOPA has improved their lives, up from 8 out of 10 last year. Since 2011, M-KOPA has reached 7 million total customers and deployed over $2 billion in credit to hardworking micro-entrepreneurs in the informal sector who are typically locked out by traditional financial services.
“What matters most to us is how many people we’re actively serving every day, those who stay engaged with us over time. Our active customer number reached 3 million for the first time this year,” said Jesse Moore, Co-Founder & CEO of M-KOPA. “When we ask customers ‘does M-KOPA make your life better?’ 9 out of 10 say yes. That’s tangible and meaningful impact on millions of lives.”
M-KOPA serves Every Day Earners – people who make their income daily in Africa’s vast informal sector but remain unseen by conventional financial services designed for salaried workers. The company addresses a critical gap in Sub-Saharan Africa, where 60% of the population has internet coverage, but only 27% can afford to access it.
Since 2020 M-KOPA has enabled 2.5 million first-time smartphone users, with 81% of women customers reporting they couldn’t afford a smartphone without M-KOPA. For 55% of customers, M-KOPA represents their first access to any formal financial product, while 67% are accessing health insurance for the first time.
Through its “More than a Phone” platform, 70% of customers use their M-KOPA smartphone to generate income and 59% report higher earnings since ownership.
