COKE STUDIO™ is bringing music closer to fans in the real world through a partnership with SolFest, the highly anticipated music festival hosted by Africa’s music powerhouse, Sauti Sol. This show has been dubbed “The Last Dance” as it is their last performance as a group before taking a hiatus.
Coca-Cola comes in as the official soft drink partner for the festival, promising a refreshing and memorable celebration. This partnership is set to create an unforgettable experience for music enthusiasts.
Since its inception in 2017, COKE STUDIO™ has established a strong presence in Kenya and expanded into a global phenomenon, poised to facilitate even greater consumer engagement. During this season, audiences have continued to engage with COKE STUDIO™ through increased partnerships with festivals, listening parties, and campus tours nationwide to further connect with fans.
“Passion fuels everything we do at Coca-Cola, and nothing gets people moving, celebrating, and enjoying life like live music does. Music, just like sharing a Coca-Cola, brings people together, and when we mix them, it creates real magic. Our goal for Coke Studio is to always be music-driven and fan-first by bringing unique music and music experiences to the forefront. We are thrilled to join forces with SolFest to share this experience with fans.”
Said Isabelle Kariuki-Rostom, Coca-Cola’s Marketing Director East and Central Africa.
Solfest, featuring Coke Studio and Coca-Cola, promises to be a game-changing event, combining the best of musical magic, refreshment, and fan engagement. Attendees can expect an array of exciting on-site and engagement activities, allowing them to be immersed into a Coke Studio experience, win exclusive merchandise, and make memories that will last a lifetime.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smart water, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
