Increased social media use propelled by access to mobile phones in a majority of Kenyan homes continues to gain traction in the country.
A report launched by Ipsos Kenya Tuesday indicates that so far mobile phone use is at 95 percent penetration in Kenya households.
The report dubbed Kenya Media Establishment Survey 2022, also shows that radio is still king with an audience of 27.3 million out of 34 million.
Television viewership has also grown to 25.5 million. Internet use is at 16 million…
